Category: Tag management system

Advance Google Analytics GA4
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Google Analytics (GA4) Advanced Setup (Option)

With Google Analytics 4 (GA4) advanced setup options, you can take your analysis to the next level and gain even deeper insights into your users’ behavior or analyzing your website or mobile app performance. In this article, we’ll go over how to set up an advanced GA4 property and link it to your website or mobile app.

Step 1: Set up an Advanced GA4 Property

The first step is to set up an advanced GA4 property. This option allows you to collect additional data, such as product data, enhanced measurement, and custom dimensions. To set up an advanced property, follow these steps:

Go to the Google Analytics 4 Admin page.
Click on “Create Property” and select “Advanced setup” from the dropdown menu.
Enter your property name and select your reporting time zone.
Select any additional data streams you want to include, such as mobile app data or YouTube data.
Click on “Create” to create your new property.

Step 2: Install the GA4 Tracking Code

Once you’ve created your advanced GA4 property, you’ll need to install the GA4 tracking code on your website or mobile app. To do this, follow these steps:
Go to the “Data Streams” section of your GA4 property settings.
Click on “Add Stream” and select “Web” or “App” depending on your platform.
Follow the prompts to set up your data stream and generate your tracking code.
Install the tracking code on your website or mobile app according to the instructions provided.

Step 3: Enable Enhanced Measurement

Enhanced measurement is a feature that allows GA4 to automatically track user interactions on your website or mobile app, such as file downloads, outbound clicks, and video engagement. To enable enhanced measurement, follow these steps:

Go to the “Data Streams” section of your GA4 property settings.
Select your data stream and click on “Enhanced measurement.”
Toggle on the features you want to enable, such as file downloads or outbound clicks.
Click on “Save” to apply your changes.

Step 4: Set up Custom Dimensions

Custom dimensions allow you to track additional user data beyond the standard GA4 dimensions, such as user roles or customer segments. To set up custom dimensions, follow these steps:

Go to the “Data Streams” section of your GA4 property settings.
Select your data stream and click on “Custom dimensions.”
Click on “Create custom dimension” and enter a name and description for your dimension.
Choose the scope of your dimension, such as “user” or “event.”
Click on “Create” to create your new custom dimension.

Step 5: Verify Your Data

Finally, you should verify that your GA4 data is being collected correctly and that your advanced features are working as expected. To do this, you can use the GA4 DebugView tool, which allows you to see real-time events and parameters being sent to GA4. To access DebugView, follow these steps:

Go to the “DebugView” section of your GA4 property settings.
Open a new tab or window and navigate to your website or mobile app.
Perform an action that should trigger an event, such as clicking on a link or submitting a form.
Refresh the DebugView tab to see the event data being sent to GA4.

Conclusion

Setting up an advanced GA4 property can provide even deeper insights into your users’ behavior and allow you to track additional data beyond the standard GA4 dimensions. By following the steps outlined in this article

Google Analytics 4 (GA4) BigQuery
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How to Link Google Analytics 4 (GA4) to BigQuery

As your data collection effort in Google Analytics (GA4) grows, you may find that you need more advanced analysis capabilities or want to combine your GA4 data with other sources. In this case, you can link your GA4 property to BigQuery, a cloud-based data warehousing solution that allows you to store and analyze large datasets.We’ll discuss how to link Google GA4 to BigQuery, see below.

Step 1: Create a BigQuery Project

The first step is to create a BigQuery project. To do this, go to the Google Cloud Console and select “Create Project” from the dropdown menu. Follow the prompts to create a new project and enable billing.

Step 2: Create a BigQuery Dataset

Next, you’ll need to create a BigQuery dataset to store your GA4 data. A dataset is a container for tables, views, and metadata. To create a dataset, go to the BigQuery console and select your project from the dropdown menu. Click on “Create Dataset” and fill out the required information, including the dataset name and default location.

Step 3: Enable BigQuery Export in GA4

In order to export your GA4 data to BigQuery, you’ll need to enable the BigQuery export feature in your GA4 property settings. To do this, go to the “Admin” section of your GA4 property and select “Data Streams.” Find the data stream you want to export and click on “More Tagging Settings.” Then, toggle on the “BigQuery Export” option and select the BigQuery project and dataset you created in steps 1 and 2.

Step 4: Verify BigQuery Access

Before you can start exporting data, you need to make sure that your GA4 property has access to your BigQuery project. To do this, go to the IAM & Admin section of your Google Cloud Console and click on “IAM.” Find the email address associated with your GA4 property and grant it the “BigQuery Data Viewer” role.

Step 5: Export GA4 Data to BigQuery

Finally, you can start exporting your GA4 data to BigQuery. To do this, go to the BigQuery console and select your project and dataset. You should see a new table named “ga_sessions_” followed by your property ID. This table contains all of the data from your GA4 property.

You can now use BigQuery to query, analyze, and visualize your GA4 data in Looker Studio. BigQuery provides a range of tools for data analysis, including SQL queries, data visualization, and machine learning. You can also use BigQuery to combine your GA4 data with other data sources, such as customer data or marketing data.

Conclusion

Linking your GA4 property to BigQuery can provide powerful insights into user behavior and allow you to combine your GA4 data with other data sources. By following the steps outlined in this article, you can create a BigQuery project and dataset, enable BigQuery export in GA4, verify access, and export your GA4 data to BigQuery. With these tools, you can gain a deeper understanding of your website or mobile app performance and make data-driven decisions to improve user engagement and retention.

Google Analytics 4 (GA4) and Google Ads Audience Targeting
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Use Target Audience with Google Analytics 4 (GA4) & Google Ads

Google Analytics 4 (GA4) could allow you to track user behavior across your website or app. One of the most powerful features of GA4 is the ability to create custom audiences based on specific user behaviors. In paragraphs below, we’ll go over the steps to configure GA4 to target ads to GA4 audiences.

Step 1: Set Up GA4 Audiences

The first step is to set up your GA4 audiences. This can be done in the “Audiences” section of your GA4 property. Here’s how to do it:

Navigate to your GA4 property.
Click on “Audiences” in the left-hand menu.
Click on the “+ New audience” button to create a new audience.
Choose the type of audience you want to create, such as “User ID” or “Event.”
Set the conditions for your audience based on the user behavior you want to track.
Give your audience a name and click “Create.”

Step 2: Create a Google Ads Account

If you don’t already have a Google Ads account, you’ll need to create one. You can do this by visiting the Google Ads website and following the prompts to set up your account.

Step 3: Link Your GA4 Property to Google Ads

Once you have a Google Ads account, you’ll need to link it to your GA4 property. Here’s how to do it:
In your Google Ads account, click on the “Tools & Settings” icon in the upper right corner of the screen.
Select “Linked accounts” from the dropdown menu.
Click on the “Details” button next to “Google Analytics.”
If your GA4 property is not already linked, click on the “Set up link” button and follow the prompts to link your property.

Step 4: Create a Google Ads Audience

Next, you’ll need to create a Google Ads audience based on your GA4 audience. Here’s how to do it:

In your Google Ads account, click on the “Tools & Settings” icon in the upper right corner of the screen.
Select “Audience Manager” from the dropdown menu.
Click on the “+ New audience” button to create a new audience.
Choose the “Website visitors” option.
Select the option to “Use a Google Analytics audience.”
Choose your GA4 audience from the dropdown menu.
Set any additional parameters for your audience, such as the duration of the audience window.
Give your audience a name and click “Create.”

Step 5: Create a Google Ads Campaign

Finally, you’ll need to create a Google Ads campaign that targets your new audience. Here’s how to do it:

In your Google Ads account, click on the “+ Campaign” button to create a new campaign.
Choose the type of campaign you want to create, such as “Search” or “Display.”
Set the parameters for your campaign, such as the budget, targeting options, and ad format.
In the “Audiences” section of your campaign settings, select your new Google Ads audience as the target audience.

Save your campaign and launch it!

In conclusion, configuring GA4 to target ads to GA4 audiences is a powerful way to reach your most valuable customers with targeted ads. By following the steps outlined in this article, you can set up your GA4 audiences, link your GA4 property to Google Ads, and create campaigns that target your audiences with precision. With the right targeting and messaging, you can drive more conversions and grow your business with GA4 and Google Ads.

Google Analytics 4 (GA4) & Google Tag Manager (GTM) Integration
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How To link Google Analytics 4 (GA4) To Google Tag Manager (GTM)

Google Analytics 4 (GA4) is a powerful analytics platform that provides insights into user behavior on your website or app. Google Tag Manager (GTM) is a tool that allows you to manage your marketing and analytics tags on your website or app without the need for a developer. By linking GA4 to GTM, you can track user behavior more accurately and gain insights that can help you optimize your marketing efforts. In this article, we’ll go over the steps to link GA4 to GTM.

Step 1: Set Up GA4

The first step is to set up your GA4 property. You can do this by following the steps outlined in the Google Analytics 4 setup process.

Step 2: Set Up GTM

Next, you’ll need to set up GTM. You can do this by following these steps:
Go to the Google Tag Manager website and sign in to your account.
Click on the “Create Account” button and enter a name for your account.
Click on the “Create” button to create your account.
Follow the prompts to set up your container, which is the code that you’ll need to add to your website or app.

Step 3: Link GA4 to GTM

Once you’ve set up your GA4 property and GTM container, you can link the two together. Here’s how to do it:
In your GTM account, click on the “Admin” button in the bottom left corner of the screen.
Click on the “Google Analytics Settings” option.
Click on the “Edit” button next to “Google Analytics Settings.”
In the “Tag Configuration” section, choose the “Google Analytics: GA4 Configuration” option.
In the “GA4 Measurement ID” field, enter the measurement ID for your GA4 property. You can find this ID in the “Data Streams” section of your GA4 property.
Click on the “Save” button to save your changes.

Step 4: Add GTM Code to Your Website or App

To start tracking user behavior using GA4 and GTM, you’ll need to add the GTM code to your website or app. Here’s how to do it:
In your GTM account, click on the “Install Google Tag Manager” button in the top right corner of the screen.
Follow the prompts to set up your GTM container for your website or app.
Copy the GTM code that is provided.
Add the GTM code to the header of your website or app. This will typically involve adding the code to the HTML of your website or app.

Step 5: Set Up Tags and Triggers in GTM

Now that you’ve linked GA4 to GTM and added the GTM code to your website or app, you can start setting up tags and triggers to track user behavior. Here’s how to do it:
In your GTM account, click on the “Tags” option in the left-hand menu.
Click on the “+ New” button to create a new tag.
Choose the type of tag you want to create, such as a “Page View” tag or an “Event” tag.
Follow the prompts to set up the tag based on the user behavior you want to track.
Click on the “Triggering” section and choose the trigger that you want to use to fire the tag.
Save your tag and repeat the process to set up additional tags and triggers as needed.

Conclusion

Linking GA4 to GTM is a powerful way to gain insights into user behavior on your website or app. By following the steps outlined in this article, you can set

How to Securely Grant Google Tag Manager Account Access to Users

Introduction

Oftentimes, agencies collaborate with multiple venders in order to provide website track support for a single client GTM account. Granting GTM access to numerous users could lead to a number of problems, including security, mismanagement, and more.

Access Governance

Google provides GTM user-management as user governance solution. Google Tag Manager’s user-management allows for a temporary or extended container access with permission level to control how access the account, container, tags and triggers. Furthermore, privileges could be assigned to users based on the level of access deemed appropriate by the account admin. See below for Google-Tag-Manager User Management implementation instructions.

Requirement

  • Google Tag Manager Account Admin Privileges 
  •  Email (the email address belonging to user requesting access)

How to

  1. Log into your Google Tag Manager account:
  2. Select the container in which you would grant the user access
  3. Select the Admin Tab
google tag manager admin login

4. Select the User Management under the Container section (not under the account section)

5. Select the create new button
6. Enter user’s email-address

7. Select one of the permission options:

google tag manager user permissions

Google Tag Manager user permission options:

  • Read – User could see the container and view its tags, macros, and rules
  • Edit – User could add and modify a container’s tags, macros, and rules.
  • Approve – User could add, edit, and delete a container’s tags, macros. The user has access to every function of GTM.
  • Publish – User could add, edit, and delete a container’s tags, macros, and rules and publish the modifications. And user could access every function on GTM.

8. Click the Add-button.

And… done!

Recommendations

Exercise caution when granting 3rd-parties publisher permission. It’s recommended to not grant publisher privileges to 3rd parties. However, if you must absolutely grant publishing privileges to a 3rd party, make sure to follow all of Google Tag Manager’s security protocols, including those listed in paragraphs above.

Conclusion

Google Tag Manager container access could be shared between collaborative-parties without undermining account security. GTM users with admin-privileges could edit or revoke user permission from the User-Management window at anytime.

Good Luck!