Mobile-Web-Analytics

Mobile Web Analytics

With the proliferation of responsive-web designs, and most people using their mobile devices instead of computers to access sites, it is becoming more common for responsive websites. In general, responsive websites are usually housed under a single domain-name and would automatically conform to the device a person used to enter the site.
So, if a person accesses a site using a mobile device, then that person would see the mobile-site version of the site. And, if a person accesses the site from desktop, then that person would see the desktop-version of the site. 

Generally, a web analytics implementation would cover both mobile-web and desktop website analytics, seamlessly. In other words, no additional effort should be required to capture the mobile-web version of a website; however, one is free to configure analytics implementation to meet specific use cases and requirements. After a proper implementation of a web analytics, analysts usually rely on reports such as the device-report, operating-system report, or technology report in order to distinguish between web and mobile-web data.

Furthermore, mobile-web analytics is proving to be essential, especially for B2C digital-marketers, as more people are using mobile devices to access websites and make online purchases. Digital marketers use information mobile-web analytics to see which mobile device people are using to land on the site, which operating system yields the highest conversion rate, and what are the top cellular-brand used to navigate your website.

Information on how to improve UX and other decision making information could be obtained from mobile-web analytics reports. 

Therefore, digital marketers should place emphasis on mobile web analytics, without overlooking web and mobile app data that could be used to optimize and improve overall site performance.